If you have been online for long you must have come across a lot of information on search engine optimization (SEO) and you might be confused on the information that is right and the one that is wrong. To help you out, here are some of the SEO myths that you should know about and stay away from:
SEO is dead
Due to the recent changes in the search engine algorithms there are some people who feel that SEO is dead. The truth is that the tricks that used to work before are no longer working. For example, if you used to create one-page sites and make money from them, chances are that you won’t make any money from them now. In fact, you won’t have traffic on your small sites
The search engines are now favoring authoritative sites. These are sites with plenty of valuable information and many web pages.
There is no value in link building
This is another common myth especially with people who use old SEO strategies. Links are still the vital factors that determine the ranking of your site. Due to the changes in algorithms, the links are ranked into two main categories: strong and weak link.
Strong links are those obtained from authoritative websites such as CNN, Entrepreneur, BBC, Mashable and many others. Weak links on the other hand are links obtained from sites that don’t have high domain authority.
When you are looking for links, you should always aim at quality and not quantity. This means that you should look for one quality link from a highly authoritative site than get 100 links from weak sites.
You should aim at ranking for your “magic keyword”
Every website owner has a term that they would like to rank for. For example, if you offer SEO services you would like to rank for the term “SEO.” Studies have shown that short tail keywords are not only working, they are also very competitive.
To rank high you should aim at long tail keywords. For example, if you are offering SEO services you should target long tail keywords such as: how to do SEO, SEO strategies, on page SEO and others.
Social media activity doesn’t affect SEO
While Google doesn’t use Facebook, Twitter, Linkedln and other social media sites to rank websites, there are secondary benefits that come with increased social activity. One of the benefits is that the more you share your content, the more you get links which are important ranking factors.