Search Engine Optimization is such a volatile field, that today’s methods become obsolete tomorrow. Well, if you have been in the field of search optimization for long, you will find that some of these techniques are already widely known and popular. Here’s revisiting some of the most effective techniques that will help you climb up the rankings ladder to reach the top!
Having a list of keywords is easy to work with. But grouping them into categories makes your analytics easier. It helps you analyze and strategize your next approach for ranking better. What keywords have kind of stabilized and what keywords under which categories need to be worked on. You can compare your campaigns, the content around those keywords etc. if you categorize them correctly.
Grouping content can help you analyze what your audience like and what you need to work on. You can also help decide on what type of content you need to improve and what type of content you need to market with better strategies. It is advisable to group keywords and their related content together. This will greatly ease your analytics. Separate other content such as text, images and videos too.
Analyze top keyword activity
The best approach to track activity is to track the keyword that has positively changed in rankings and analyze its associated content. It’s important to track these changes for a period of time and then understand what worked and what failed. You can also observe the keyword groups that declined in rankings and compare what went wrong. You get enough data at hand to check where you need to improve and what you need to include in the next campaign.
Understand competitor keywords
Keeping an eye on your competitors is always a good idea! This includes not only watching out for their keywords and their associated rankings, but also to keep a track of the associated content that helps them outrank you! Make sure that you include these techniques in your next content creation plans.
While checking your social media signals, make sure you check customer feedback, customer interactions and respond to them promptly. Well, that does not end there. You need to keep a track of competitor social signals and their interactions too! If it’s working out for them and not for you, check what they do differently! This does not meant that you copy their techniques, you need to observe all this only to understand your place and improve your techniques.
Refurbish old content
Old content that followed old rules is still sitting on some of the pages of your website? Well, it’s time to re-fresh it! Include new content which suits your latest search marketing strategies!
Search engine rankings require constant work. The process is slow and you will never see instant results. Hence once you begin, there is no end to it – be patient and you will see results!