When it comes to search engine optimization, everyone knows one thing – keywords. Keywords have been used since the beginning of internet marketing as a way to push your business to the top of search results. At the same time, they can be the most detrimental thing to your SEO campaign and can result in you being penalized
Keywords are essential to your SEO campaign. Careful and clever use of keywords can help Google direct clients to your website based on what they are looking for. Your keywords need to be chosen based on products and services that you provide, but there are things you can do wrong, which is why the best search engine optimization companies will have a good understanding of keywords and how to use them to ensure your success moving forward.
Keywords can be broken down into long and short tailed keywords. Your short tailed keywords will be one or two words that your clients will use when searching for a product or service that you provide. A good example of this will be “cupcakes.” Longer tailed keywords may be “delicious cupcakes,” “the best cupcakes” or even “top cupcakes.” In addition to your long and short tailed keywords, you also have to incorporate local information in some of your phrases.
The phrases you choose should be carefully selected to ensure that they are ones that your clients will use when searching for products or services that you provide. This may include longer or shorter keywords and the only way to ensure you achieve this is to do a thorough keyword analysis to identify what is most commonly used by your target audience on a daily basis.
Check your statistics. Your search engine optimization company should be providing you with regular ranking reports so you can identify what words are working and what SEO services are gaining you ranking on a daily basis. This ranking report isn’t just something you should have a quick look over, discuss the results with your service provider, ensure you are both working towards the same common goal and that you are on the right track to achieve the best results.
Don’t make the mistake of overstuffing your keywords. This is probably one of the most common mistakes made today that can result in you being penalized and losing your ranking position rather than gaining positions and making your way to that front page in search results. In terms of keywords, you should have a minimum of one keyword per one hundred words. In the event your keyword comprises of two words, that is considered as one keyword. A one percent keyword percentage is ideal to ensure you are noticed by the search engine while reducing the risk of compromising your success moving forward.
Ensure that you and your search engine optimization company knows your target audience. Your business should have a clear understanding of the audience you target daily, this will help your internet marketing agency identify the best keywords and how to help you grow in a competitive online environment.
Monitor your progress when it comes to your keywords to identify which are perfuming and which ones you need to change. You can use a variety of keywords associated with your business regularly. Knowing which ones are pushing you to the front of search results and which ones are not performing at all, can help you identify how to proceed moving forward.