Common SEO Mistakes-Tips To Help You Not Make These Mistakes

 

SEO (short for search engine optimization) is a collection of methods that are used to move a website higher in the results when someone uses a search engine. Unfortunately, there is a lot of misinformation floating around about what works and what doesn’t. Here are a few of the most common SEO mistakes and what you can do to avoid them.

1. Using the wrong keywords. This is such an easy mistake to make. One of the biggest problems is that people tend to go after the search terms that get the most searches, but that isn’t always the smartest way to go. The keywords that get the most searches almost always have the most competition and can put you at a disadvantage when starting out. It’s okay to use keywords with fewer searches if they fit in with your overall SEO plan.

2. Tag confusion. A few years ago you could get away with stuffing your meta tags with all of your keywords, and that would be enough to move you higher up in the search engines. Today, a lot of the bigger search engines virtually ignore your meta tags when determining where you will place in the results. However, that doesn’t mean that other tags don’t matter. You can still use meta tags, but you don’t have to stuff them with keywords, instead, use them to write a good description of your site and fill in other useful meta information. Heading tags, alt tags and tags used for emphasis can give your keywords and images extra weight, so use them wisely.

3. Having a site that uses Flash only. Flash is a wonderful tool when used properly, but the spiders sent by the search engines can’t read it. Not everybody likes a Flash-only website, but if you have good reasons for using Flash, be sure to include an HTML version of your website so the search engines have something to rank your site with.

4. Java Script. Similar to Flash, Java Script can’t be read by the search engines. It’s easy to use various Java Script applications on your website, but be careful with where and how you use them. One of the more common SEO mistakes is to use Java for menus on a website. That’s one of the worst ways to use Java Script because you will lose all of the SEO benefits that come with internally linking your pages. In other words, if you must use Java Script, don’t use it for your menus.

5. Relying black hat SEO techniques. Yes, black hat SEO can and does work, but only for a while; eventually the big search engines figure out the black hat methods and then they change their algorithms to make those methods ineffective. When this happens, your page can move down in the results instantly. In the long run, black hat SEO takes more work, so do your best to play by the rules. Avoiding these common SEO mistakes will help you place higher in the search engine results.

http://vaurnj.ultimatumf.hop.clickbank.net

Republished with author’s permission. http://SuccessRoute.biz

 


5 Main Features of The Forex Market

The forex market allows traders the chance to buy, sell, exchange and speculate on currencies. Apart from offering a platform for buying, selling, exchanging and speculating on currencies, the forex market as well makes currency conversion possible to allow smooth international trade and investments with brokers. The forex market has main features which distinguish it from all other markets and makes it attractive for traders who want to boost their profits.

What are the main features of forex market?

1. The market is highly liquid

The forex market is attractive to retail traders globally given its benefits. The enormous daily trade volume in the forex market represents the most extensive global asset class. This vast trade volume makes the market highly liquid. The forex market allows interested individuals to buy and sell their preferred currencies. The fact that the forex market is highly liquid makes it possible for traders to readily exchange currencies without having any effect on the price of the traded currencies.

The implication is that whether a trader deals in large trade volume or minimal trade volume, he is sure to get an equivalent price for the currency within a particular time the trade order was carried out. The high liquid nature of the forex market makes it possible for traders to obtain the profits they expect during the time they place the trade order.

2. The forex market trades round the clock, 5 Days a Week

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The forex market is functional 24 hours every day apart from the weekends. The 24-hour trading opportunity is one of the reasons why many people find the market attractive. It makes it convenient for virtually anyone to invest in including students and people who engage with work during the regular trading hours and days. The twenty-four hour trading of the forex market implies that the market conditions and exchange rate can change even during the odd hours requiring traders to monitor the market during these periods.

3. Leverage

The leverage provided in the forex market is the best type of leverage ever available to traders and investors. The leverage is a loan offered to a trader by his broker. Leverage helps the forex trader to boost their profits by assisting the traders to expand their trade volume. Leverage allows traders to increase their earnings or loss with regards to the account trading size.

For instance, a forex trader who has 1,000 dollars in his forex market account can trade forex up to 100,000 dollars with a margin of one percent and a 100:1 leverage.

4. The forex market is very transparent

The possibility to trade forex online is a big boost to the transparency of the forex market. One of the critical benefits of forex trading is that it gives traders the chance to trade directly with brokers. Executing trade with a reliable and reputable trader helps the forex trader to be successful, provides traders with streaming and tradable pricing. It as well helps the trader to know the difference between analytical prices and executable prices. Online forex trading also gives traders fair pricing, makes the market more efficient through the provision of real-time portfolio and account tracking ability.

5. Minimal cost of trading

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The forex market gives traders chances to trade forex with a mini trading account as opposed to trading in the stock. Some forex brokers offer traders the opportunity to open a mini account with just 25o dollars or as low as 50 dollars. The low cost of trading makes the market accessible to small and retail investors. Lower trading costs also limit the amount of loss. The cost trading forex doesn’t come with commissions like other market but only includes that of spreads and the difference between the asking price and selling price.

Conclusion: Availability of strong trends in the forex market

The foreign exchange market is a global decentralized or over-the-counter (OTC) market for the trading of currencies provides traders with correct market data which help them to make profits. The market trend allows traders with the analysis of the market direction. Majorities of forex traders make use of technical study to evaluate the history of the forex market data, compares it with the present data and use it to detect the market trend.


Become An Seo Content Analyst

How To Be An SEO Content Author

Search engine optimization (SEO) is one of the best online strategies and skill that you can learn and utilize to get better blog ranking in search engines for your web page. However, there are some things that you simply need a hand with, such as the type of material you should write about in your blog in order to get good quality, important content for readers.

Creating material pertinent to your site for SEO requires a diverse set of skills, and forces you to carry out a few tasks other than just simply creating and posting posts. Here are a couple of things that you ought to learn if you plan to become an SEO content writer.

learn the SEO process

The first thing that you must study if you would like to develop into a SEO material writer is how the whole SEO method works in order to be able to produce articles that have important material to what readers are searching for, as well as produce posts that will help funnel and direct market to the site or page that you are working on.

Search engines focuses on copy and not pictures, so the written material of your blog will receive the most amount of scrutiny and analysis from search engine crawlers, and if deemed good enough, will then get indexed in their database. This is why you need to make sure that your content is pertinent and high-quality in order to get a the best possibility of getting better results with search engines.

Use keywords properly

SEO content writers ought to learn how to use keywords and phrases in getting their content distributed to the diverse readers looking for those that are appropriate to their search. Keywords play a vital function in any SEO material because this will help determine whether your created article for that particular keyword or phrase has any bearing to what surfers are looking for.

You have to be able to research the keywords or phrases that users will be using in search engines to locate the pertinent material that they are searching for so that you can include it into the posts that you will be writing and posting on your site or site. You have to know where to put these phrases in the article, such as in the title tags and body of the articles, in order to help search engines locate your content so it can get indexed in their database.

Aside from this, as a SEO material writer, you should try to avoid overusing keywords wherein you try to flood your posts with the keyword or phrase associated with it. This can only lead search engines to believe that the content that you are creating as spam.

Write quality material

The quality of your articles will also play a major and significant role on how your web page or page will do in the entire SEO method. Keep in mind that if you cannot offer users important content to their searches, they will most likely find it somewhere else, and all of your work in getting them to your website would have been in vain.

Being a SEO material writer limits you to certain rules when writing your posts. In order to steer clear of a number of mistakes and errors, you need to abide by a number of guidelines that will help enhance your blogs page ranking in search engines. One example of this is the use of keywords in your posts. The unnecessary use of such will result in getting your content tagged as spam.

You also need to not only write quality and pertinent material for readers, but you have to also submit brand new content from time to time in order to be able to provide more material for your readers. This can actually also help get your website suggested by other sites, thus improving your chances of getting additional traffic directed to your web page.

Also, your articles must be original for the user at the same time. creating an article that surfers have read on some other blog will not get you good points from them.

Investigation is key

In order for you to be able to write technically about a particular topic in a way that it can actually generate good SEO results, you need to master how to do research on them. This will help you create material that is appropriate and informative for surfers.


Web Design That Works For SEO

Your website will never attract a huge number of visitors without a competitive web design. Your design needs to make your website attractive enough to draw in visitors, and be user-friendly to keep them there and induce interest in your products and services.

When it comes to web design, there are countless, remarkable designers out there. Most of them have a strong artistic background coupled with ingenious flair. They are able to use their skills in creating stylish yet still professional layouts that are guaranteed to catch the eye of your visitors.

Unfortunately, there remains one major deal breaker when it comes to web designers: When they are not familiar with the concepts involved in, and execution of search engine optimization techniques. Even if a web designer says he/she has some basic knowledge of SEO, it does not necessarily mean your website will be on the top of the search list once it gets submitted. It may not seem like much, but it can be the root of some major problems you might encounter in the future.

No matter how attractive your website is, if the major search engines do not index it, the traffic will remain minimal. When this happens, you’ll need to hire an SEO specialist to fix the layout. Thus, you’ll end up paying double for something that should have been done from the very first. With the web design New Hampshire SEO companies may offer, there will no room for such occurrences.

There are three main quality traits of web design New Hampshire SEO companies have. These are usability, candidness, and on page SEO. Usability is the general rule of thumb when it comes to web development. This generates more visits and increases traffic as your website is made user-friendly to its visitors.

Candidness is also one of the qualities which a good web designer massachusetts takes into consideration. While creativity may be a good thing, designers need to adhere to web master guidelines implemented by search engines, or else they can be penalized. The incorporation of hidden text in images just to climb up the search ranking, for example, is not allowed. On page SEO, on the other hand, involves the proper implementation of tags such title, meta, h1 and h2 and internal links.


The Other Side of the Search God's Abracadabra!

Thousands of servers …billions of web pages…. the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet…from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let’s attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair …and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.

Primarily, what you need to digest is the fact that search engines fall short of Mandrake’s magic mechanism! They simply don’t create URLs out of thin air but instead send their spiders crawling across those sites that have rendered prayers (and expensive offerings!) to them for consideration. Even when sites like Google claim to have a massive 3 billion web pages in its database, a large portion of the web nation is invisible to these spiders. To think they are simply ignorant of the Invisible Web. This invisible web holds that content, normal search engines can’t index because the information on many web sites is in databases that are only searchable within that site. Sites like www.imdb.com – The Internet Movie Database , www.incywincy.com – IncyWincy, the invisible web search engine and www.completeplanet.com – The Complete Planet that cover this area are perhaps the only way you can access content from that portion of the Internet, invisible to the search gods. Here, you don’t perform a direct content search but search for the resources that may access the content. (Meaning – be sure to set aside considerable time for digging.)

None of the search engines indexes everything on the Web (I mean none). Tried research literature on popular search engines? AltaVista to Yahoo, will list thousands of sources on education, human resource development, etc. etc. but mostly from magazines, newspapers, and various organizations’ own Web pages, rather than from research journals and dissertations- the main sources of research literature. That’s because most of the journals and dissertations are not yet available publicly on the Web. Thought they’ll get you all that’s hosted on the web? Think again.

The Web is huge and growing exponentially. Simple searches, using a single word or phrase, will often yield thousands of “hits”, most of which will be irrelevant. A layman going in for a piece of info to the internet has to deal with a more severe issue – too much information! And if you don’t learn how to control the information overload from these websites, returned by a search result, roll out the red carpet for some frustration. A very common problem results from sites that have a lot of pages with similar content. For e.g., if a discussion thread (in a forum) goes on for a hundred posts there will be a hundred pages all with similar titles, each containing a wee bit of information. Now instead of just one link, all hundred of those darn pages will crop up your search result, crowding out other relevant site. Regardless of all the sophistication technology has brought in, many well thought-out search phrases produce list after list of irrelevant web pages. The typical search still requires sifting through dirt to find the gold. If you are not specific enough, you may get too many irrelevant hits.

As said, these search engines do not actually search the web directly but their centralized server instead. And unless this database is updated continually to index modified, moved, deleted or renamed documents, you will land yourself amidst broken links and stale copies of web pages. So if they inadequately handle dynamic web pages whose content changes frequently, chances are for the information they reference to quickly go out-of-date. After they wage their never ending war with over-zealous promoters (spamdexers rather), where do they have time to keep their databases current and their search algorithms tuned? No surprise if a perfectly worthwhile site may go unlisted!

Similarly, many of the Web search engines are undergoing rapid development and are not well documented. You will have only an approximate idea of how they are working, and unknown shortcomings may cause them to miss desired information. Not to mention, amongst the first class information, the web also houses false, misleading, deceptive and dressed up information actually produced by charlatans. The Web itself is unstable and tomorrow they may not find you the site they found you today. Well if you could predict them, they would not be god!…would they?! The syntax (word order and punctuation) for various types of complex searches varies some from search engine to search engine, and small errors in the syntax can seriously compromise the search. For instance, try the same phrase search on different search engines and you’ll know what I mean. Novices… read this line – using search engines does involve a learning curve. Many beginning Internet users, because of these disadvantages, become discouraged and frustrated.

Like a journalist put it, “Not showing favoritism to its business clients is certainly a rare virtue in these times.” Search engines have increasingly turned to two significant revenue streams. Paid placement: In addition to the main editorial-driven search results, the search engines display a second — and sometimes third — listing that’s usually commercial in nature. The more you pay, the higher you’ll appear in the search results. Paid inclusion: An advertiser or content partner pays the search engine to crawl its site and include the results in the main editorial listing. So?…more likely to be in the hit list but then again – no guarantees. Of course those refusing to favor certain devotees are industry leaders like Google that publishes paid listings, but clearly marks them as ‘Sponsored Links.’

The possibility of these ‘for-profit’ search gods (which haven’t yet made much profit) for taking fees to skew their searches, can’t be ruled out. But as a searcher, the hit list you are provided with by the engine should obviously rank in the order of relevancy and interest. Search command languages can often be complex and confusing and the ranking algorithm is unique to each god based on the number of occurrences of the search phrase in a page, if it appears in the page title, or in a heading, or the URL itself, or the meta tag etc. or on a weighted average of a number of these relevance scores. E.g. Google (www.google.com) uses its patented PageRank TM and ranks the importance of search results by examining the links that lead to a specific site. The more links that lead to a site, the higher the site is ranked. Pop on popularity!

Alta Vista, HotBot, Lycos, Infoseek and MSN Search use keyword indexes – fast access to millions of documents. The lack of an index structure and poor accuracy of the size of the WWW, will not make searching any easier. Large number of sites indexed. Keyword searching can be difficult to get right.
In reality, however, the prevalence of a certain keyword is not always in proportion to the relevance of a page. Take this example. A search on sari – the national costume of India –in a popular search engine, returned among it’s top sites, the following links:

?www.scri.sari.ac.uk/- of the Scottish Crop research Institute

?www.ubudsari.com/ -a health resort in Indonesia

?www.sari-energy.org/ – The South Asia Regional Initiative for Energy Cooperation and Development

Pretty useful sites for someone very much interested in knowing how to drape or the tradition of the sari?! (Well, no prayer goes unanswered…whether you like the answer or not!) By using keywords to determine how each page will be ranked in search results and not simply counting the number of instances of a word on a page, search engines are attempting to make the rankings better by assigning more weight to things like titles, subheadings, and so on.
Now, unless you have a clear idea of what you’re looking for, it may be difficult or impossible to use a keyword search, especially if the vocabulary of the subject is unfamiliar. Similarly, the concept based search of Excite (instead of individual words, the words that you enter into a search are grouped and attempted to determine the meaning) is a difficult task and yields inconsistent results.

Besides who reviews or evaluates these sites for quality or authority? They are simply compiled by a computer program. These active search engines rely on computerized retrieval mechanisms called “spiders”, “crawlers”, or “robots”, to visit Web sites, on a regular basis and retrieve relevant keywords to index and store in a searchable database. And from this huge database yields often unmanageable and comprehensive results….results whose relevance is determined by their computers. The irrelevant sites (high percentage of noise, as it’s called), questionable ranking mechanisms and poor quality control may be the result of less human involvement to weed out junk. Thought human intervention would solve all probes….read on.

From the very first search engine – Yahoo to about.com, Snap.com, Magellan, NetGuide, Go Network, LookSmart, NBCi [http://nbci.msnbc.com/nbci.asp] and Starting Point, all subject directories index and review documents under categories – making them more manageable. Unlike active search engines, these passive or human-selected search engines like don’t roam the web directly and are human controlled, relying on individual submissions. Perhaps the easiest to use in town, but the indexing structure these search engines cover only a small portion of the actual number of WWW sites and thus is certainly not your bet if you intend specific, narrow or complex topics.

Subject designations may be arbitrary, confusing or wrong. A search looks for matches only in the descriptions submitted. Never contains full text of the web they link to – you can only search what you see titles, descriptions, subject categories, etc. Human-labor intensive process limits database currency, size, rate of growth and timeliness. You may have to branch through the categories repeatedly before arriving at the right page. They may be several months behind the times because of the need for human organization. Try looking for some obscure topic….chances for the people that maintain the directory to have excluded those pages. Obviously, machines can blindly count keywords but they can’t make common-sense judgement as humans can. But then why does human-edited directories respond with all this junk?!

And here’s about those meta search engines. A comprehensive search on the entire WWW using The Big Hub, Dogpile, Highway61, Internet Sleuth or Savvysearch , covering as many documents as possible may sound as good an idea as a one stop shopping.Meta search engines do not create their own databases. They rely on existing active and passive search engine indexes to retrieve search results. And the very fact that they access multiple keyword indexes reduces their response time. It sure does save your time by searching several search engines at once but at the expense of redundant, unwanted and overwhelming results….much more – important misses. The default search mode differs from search site to search site, so the same search is not always appropriate in different search engine software. The quality and size of the databases vary widely.

Weighted Search Engines like Ask Jeeves and RagingSearch allows the user to type queries in plain English without advanced searching knowledge, again at the expense of inaccurate and undetailed searching. Review or Ranking Sources like Argus Clearinghouse (www.clearinghouse.net),
eBlast (eblast.com) and Librarian’s Index to the Internet (lii.org). They evaluate website quality from sources they find or accept submissions from but cover a minimal number of sites.

As a webmaster, your site registration with the biggest billboards in Times Square can get you closer to bingo! for the searcher. Those who didn’t even know you existed before are in your living room in New York time!

Your URL registration is a no-brainer, considering the generation of flocking traffic to your site. Certainly a quick and inexpensive method, yet is only a component of the overall marketing strategy that in itself offers no guarantees, no instant results and demands continued effort for the webmaster. Commerce rules the web. Like how a notable Internet caveman put it, “Web publishers also find dealing with search engines to be a frustrating pursuit. Everybody wants their pages to be easy for the world to find, but getting your site listed can be tough. Search sites may take a long time to list your site, may never list it at all, and may drop it after a few months for no reason. If you resubmit often, as it is very tempting to do, you may even be branded a spamdexer and barred from a search site. And as for trying to get a good ranking, forget it! You have to keep up with all the arcane and ever-changing rules of a dozen different search engines, and adjust the keywords on your pages just so…all the while fighting against the very plausible theory that in fact none of this stuff matters, and the search sites assign rankings at random or by whim.

“To make the best use of Web search engines–to find what you need and avoid an avalanche of irrelevant hits– pick search engines that are well suited to your needs. And lest you’d want to cry “Ye immortal gods! where in the world are we?”, spend a few hours becoming moderately proficient with each. Each works somewhat differently, most importantly in respect to how you broaden or narrow a search.

Finding the appropriate search engine for your particular information need, can be frustrating. To effectively use these search engines, it is important to understand what they are, how they work, and how they differ. For e.g. while using a meta search engine, remember that each engine has its own methods of displaying and ranking results. Remember, search strategies affect the results. If the user is unaware of basic search strategies, results may be spotty.

Quoting Charlie Morris (the former editor of The Web developer’s journal) – “Search engines and directories survive, and indeed flourish, because they’re all we’ve got. If you want to use the wealth of information that is the Web, you’ve got to be able to find what you want, and search engines and directories are the only way to do that. Getting good search results is a matter of chance. Depending on what you’re searching for, you may get a meaty list of good resources, or you may get page after page of irrelevant drivel. By laboriously refining your search, and using several different search engines and directories (and especially by using appropriate specialty directories), you can usually find what you need in the end.”

Search engines are very useful, no doubt. Right from getting a quick view of a topic to finding expert contact info…verily certain issues lie in their lap. Now the very reason we bother about these search engines so much is because they’re all we’ve got! Though there sure is a lot of room for improvement, the hour’s need is to not get caught in the middle of the road. By simply understanding what, how and where to seek, you’d spare yourself the fate of chanting that old Jewish proverb “If God lived on earth, people would break his windows.”

Happy searching!