Monthly Archives: October 2017

A SEO Checklist

Search engine optimization is on every webmaster’s mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free – that’s hard to beat. The key to high search engine rankings is structuring your website correctly, including plenty of content that is relevant to your keywords, and making sure your website is spider-friendly. You can use this checklist to make sure all of your Web pages can be found, indexed and ranked correctly:

Your website is themed. Your site deals with an identifiable theme which is obvious from the text on the home page and reinforced by all the other pages on your site. In other words, all the individual Web pages relate to each other and deal with various aspects of some central theme. The text on your home page should state clearly what that theme is and what your website is about, and the other pages should reinforce that.

Your Web pages have enough high quality, relevant content. Spiders come to your website looking for content. If a page doesn’t have much content, or the content doesn’t appear closely related to the page’s title and your website’s theme, the page probably won’t be indexed or if it is indexed it won’t rank well. Search engines love quality content and lots of it – content is what Web searchers are looking for and search engines try to provide.

Your website’s navigational structure is relatively flat. You don’t want important pages to be too “deep” within your website, meaning it takes several clicks to get there from the home page. Search engines typically index the home page first, then gradually index other pages on a site over time. Many spiders are programmed to only go three layers deep – if some of your important content is buried deeper than that, it may never be found and indexed at all.

You’ve created a unique “Title” tag for each page. The title is one of the most important aspects of any Web page from an SEO standpoint, especially for Google (which is the most important search engine to optimize for). Don’t use a generic title for all your pages, use the keywords your targeting for that page and keep it brief but descriptive.

You use the “Description” meta tag. Contains a highly descriptive sentence about the content and purpose of your page, and contains your most important keyword phrase early in the sentence. Not all of the search engines will display this “canned” description when they list the page in search results, but many of them will, so it’s worth getting it right.

You use the “Keywords” meta tag. As with the meta tag description, not every search engine will use the keywords meta tag. But some will use it and none will penalize you for having it. Also, having a short list of the keywords you’re targeting will help you write appropriate content for each page. The keyword tage should contain your targeted keyword phrase and common variations, common misspellings and related terms. Make sure your keywords relate closely to the page content and tie into the overall theme of your site.

Your keywords are included in the visible page content, preferably high up on the page. You have to achieve a balance here – you want to include keyword phrases (and variations) a number of times within your text, but not so many times that you appear to be guilty of “keyword stuffing”. The trick is to work the keywords into the text so that it reads as naturally as possible for your site visitors. Remember, you can incorporate keywords into any Web page element that is potentially viewable by site visitors – header text, link text and titles, table captions, the “Alt” attribute of the image tag, the “title” attribute of the link tag, etc.

Every page of your website can be reached by search engine spiders. This is critical – if your pages can’t be found, they can’t be indexed and included in search results, let alone rank well. Search engines use spiders to explore your website and index the pages, so every page must be accessible by following text links. If pages require a password to view, are generated by a script in response to a query, or have a long and complicated URL, spiders may not be able to read them. You need to have simple text links to the pages you want indexed.

You’ve included a site map. Unless your site is very small, it’s a good idea to create a site map with text links that you link to the site map from your home page. In addition to a link, include descriptive text for containing the relevant keywords for each page.

You link to your most important pages from other pages on your site. Internal links help determine page rank since they show which pages of your site are most important. The more links you have to have to a page, relative to other pages on your site, the more importance search engines will assign to it.

You use keywords in your link text. When you create a text link to another page on your site, use that page’s targeted keywords as the text for the link (inside the anchor tags that create the link). Make it as descriptive as possible. For example, a link that says “Premium Customized Widgets” is much better than one that says simply “Product Page”, and indicates to search engine spiders what that linked page is about.

Your site doesn’t use frames. If possible, don’t use frames on any page you want to get indexed by search engines. If you feel you simply must use frames for a page, then also make use of the “noframes” HTML tags to provide alternative text that spiders can read (and make that text descriptive rather than just a notice that “This site uses frames etc. etc.”).

You don’t use automatic page redirects. Don’t make any pages automatically redirect the visitor to another page (the exception is a page you’ve deleted for good – in which case you should use a “301 redirect”, a permanent redirect which is acceptable to search engines).

Your important content is in plain text and not contained in images. Search engine spiders can’t “read” content in JPEG, GIF, or PNG files. If you really feel that using an image rather than text is crucial to your design, at least put the same text in the image’s “Alt” tag (or in the “title” tag if you’re using the image as a hyperlink).

Your important content is not contained in Flash files. Flash is a wonderful technology, but unfortunately spiders don’t have the required “plugin” to view Flash files. As a result, Flash content is mostly inaccessible to search engine spiders. Some can find and follow hyperlinks within the Flash file, but unless those links lead to pages with readable HTML content this won’t help you much. Don’t create all-Flash pages for any content you want to get indexed – instead, put that content in the HTML portion of the page.

Links and keywords are not hidden inside JavaScript code. If your links use JavaScript to direct the user to the appropriate page (for instance, a drop-down list) or important content is contained within JavaScript code (when it’s displayed dynamically using DHTML, for instance) search engine spiders won’t be able to “see” it. You can, however, use the “noscript” HTML tags to provide an alternative that can be read by spiders.

You’ve optimized every important page of your website individually. Don’t stop at your home page. Take the trouble to optimize any page which has a reasonable chance of being indexed by the major search engines, targeting appropriate keywords for each. If you face a lot of competition it may be nearly impossible to get a top ranking for your home page, but you can still get a lot of search engine traffic to your site from other pages which are focused on very specific keyword phrases.

You didn’t duplicate content. Each page of your site should have unique content that distinguishes it from every other page on your site. Duplicating content or having pages that are only slightly different might be seen as “search engine spamming” (trying to manipulate search engine results).

You provide linking instructions for those who want to link to your site. Somewhere on your site state your policies about other people linking to your site and provide the wording you’d like them to use in their link. You want to encourage other people to link to your site, preferably using link text and a description that reflect the keywords for that page. For their convenience provide the ready-made HTML code for the link – not everyone will use it, but most often they will use your preferred text as a courtesy as long as it is truly descriptive of your site and doesn’t contain “marketing hype”.

You provide linking instructions for those who want to link to your site. Somewhere on your site state your policies about other people linking to your site and provide the wording you’d like them to use in their link. You want to encourage other people to link to your site, preferably using link text and a description that reflect the keywords for that page. For their convenience provide the ready-made HTML code for the link – not everyone will use it, but many will use your preferred text as a courtesy as long as it doesn’t contain “marketing hype”.

Important hyperlinks are plain text links and not image links or image maps. Text links are better from an SEO standpoint than image links, as spiders can’t read text from an image file. If you feel you really must use a graphic as a link, at least include a text description which (including the relevant keywords) by using the “title” attribute of the link tag.

Your website is free of coding errors and broken links. HTML coding errors and non-working links can keep search engine spiders from correctly reading and indexing your pages. For that reason, it’s a good idea to use a Web page validation utility to check your HTML code to make sure it’s error-free.


6 SEO Tips to Improve Your Internal Links Structure

It is a challenge to tie visitors to almost every page of a website. Some SEO tips can prove to be useful in improving one’s inside links and achieving this. Another huge challenge for a present-day digital marketer and website owner is to keep one’s target visitors as long as possible on his website and guide them subtly to the desired end point of the conversion chain which is a call-to-action.

The lower the average time on a webpage and the higher the bounce rate, the lower is the conversion rate. A website owner needs to think about the best SEO tools he can use for improving the vital scores for these SEO variables, thus making people stay longer and explore deeper into his website. Some highlighted hyperlinks present in the body of web pages can direct a visitor to other vital pages where relevant and additional information can be found. This can lead the visitor to sign up for the website owner’s service, purchase his product, leave contact information, or subscribe for newsletters. All this is called internal links structure or map in SEO.

6 SEO Tips to Improve Your Internal Links Structure:

The 6 best SEO tips for strengthening one’s internal link structure are:

1. Ensure that the internal links are not blocked or broken by the Robots.txt file. The Landing Page SEO report of the Web CEO SEO Analysis tool can be used for free for checking the accessibility of one’s inside links.

2. Any Flash, Java. Iframes, or other plug-ins should be strictly avoided while building the internal link structure or map.

3. The more authoritative landing pages should be tied or associated with the less authoritative ones. It is almost an impossible mission to rank for numerous targeted terms within a single page, irrespective of whether it is a top landing page or the home page. It is wiser to map targeted keywords on other internal relevant landing pages. SEO tools and SEO software should be widely used.

4. The anchor texts of the internal links should be made sufficiently diverse. It is extremely vital to make the content theme-focused and user-friendly with the top SEO tools and the best SEO software. The Internal Links Optimization tool can be used for free for effectively optimizing the anchor texts of the inside links in the best possible way.

5. The page speed score for the landing pages where the most crucial inside links are shown should be improved. A site taking more than 3 seconds to 6 seconds to load causes a poor user experience. Effective page speed optimization is essential.

6. An impressive mobile user experience should be orchestrated on the landing pages. The inside links should be made easy-to-click and thumb-friendly without zooming. With the official addition of mobile friendliness to the ranking algorithm of Google, a website must be well optimized for mobile in order to maintain high rankings. One must check his landing pages for any mobile optimization issue or concern whatsoever.


Significance of SEO Services

SEO services stands for Search Engine Optimization and serves as an important tool in the internet marketing. It gives a unique look to your website and makes it popular not only among the search engines, but also among the visitors. Furthermore, SEO services can raise your website above your competitors. They include several methods and techniques that are really important to make your website outstanding and more popular.

The SEO experts ensure their clients that the money refund will be done as it is not a guaranteed thing that their website will be ranked with the top search engines. Moreover, SEO companies have certain strategies which will allow their client to pay to the major search engines, like Google and Yahoo, for monthly maintenance of the website. One thing should be kept in mind that no Search Engine Optimization company can ensure that your website will get the first page in the top ranking search engine results, like Google and yahoo. However they assure their clients that their money will not be wasted even if their website does not get the first page in the top ranking search engine results.

An SEO company allows your site to remain competitive in the online market by assuring you that your site has the best SEO internet marketing. All you have to do is to do a transition in your own business.
It is a guaranteed thing that you will remain competitive in the online business if you will stick to SEO experts as you will have all you need to ensure business success like localized product sales, business improvements, high quality online generation etc.

Apart from developing and popularizing your webpage, SEO companies have other responsibilities as well, for example modification of keywords, blogging, maintenance of the site etc. Only a professional SEO company will know how to satisfy their clients.

SEO companies are result oriented and the most authenticate method for online business to hit the worldwide market and to have an outstanding online reputation. They will help you to develop SEO marketing strategies if your business is lacking in them. Social media optimization is also included in professional SEO services which improve the visibility of websites on various social media networks, like Twitter, Facebook, etc.

In the this competitive world proper online presence is very important which can be attained through SEO services. This will enhance your business to great heights as well as bring you higher returns on investment. With the help of SEO experts you will achieve effective search engine marketing which can enhance your conversion rates and bring more and more customers to your website.


Fast Growing SEO Services

SEO is a process which is designed in order to increase the visibility of any website. As everything is available online, a tough competition has grown between the existing and the upcoming websites. Thus, it becomes essential to optimise the website that gains it visibility in the first few pages of any search engine. SEO services are useful for this purpose and have been very effective. These services have been referred world wide for providing the clients with best results.

These services are considered as an internet marketing strategy that enhances the business prospects. The SEO companies make it work as per the demand of the customers. Various search engines such as Google, Yahoo and MSN display thousands of links of numerous companies. In order to maintain the ranking of companies at the top in various search engines, SEO services optimise the search results over the web. The SEO experts take into consideration how a search engine works and what people search for the maximum. Thereafter, they optimise the ranking of the particular link on a web-page, which results in the frequent clicking of that link on the search engine.

Types of search that are mainly targeted by Search Engine Optimization are image search, industry-specific search, video search, local search and academic search. The search terms that are typed over any search engine are coded by this service. These are optimised in such a way that it displays a particular website at the top when the keyword gets clicked. Thus, SEO services are helpful in generating revenue at optimal cost level through its pay-per-click technique.

As SEO is a set of activities aimed for increasing the visibility of websites, it includes various processes. Some of these are organic search engine optimization, website content writing and optimization and pay per click management on Google analytics. Companies looking for internet advertising rely heavily on the SEO services. Though it is also considered as a promotion technique, SEO services India aim to increase the number of back-links or inbound links. This service consists of organic search engine optimization, reciprocal and one-way link building, search engine submissions, website content writing and many more.

This online marketing service has been in operation since the late 90’s and has been very much active in the global IT scenario. SEO services India has been flooded with a number of SEO companies which work day and night as per the demand. As there are many advantages associated with availing this service, many business companies in the country are dependent on the SEO services India for their business prospects.

Owing to the advantages of SEO services India such as the increased visibility of the website and increased return on investment, these are highly recommended. A custom approach has also been provided by SEO companies in their service in order to achieve desired results. Thus, the creation of a website is not enough to make it popular, it requires a special online marketing strategy and SEO is best suited for this.


SEO Strategies Everyone Should Be Using

In order to achieve success online, it is imperative that you adopt a good SEO campaign, focusing on SEO strategies that provide proven results and outstanding results. With changes in trends and algorithms taking place throughout the year in terms of your search engine optimization, hiring a professional company to assist you may be the best way to ensure you achieve success moving forward.

One of the most effective SEO strategies currently being used by companies throughout the world is link building. There are software programmes that can help you build links for your site, but these can be ineffective in terms of increasing your ranking in search results. It is best to choose a company that provides manual link building techniques. This way they can ensure the site is authoritative and that they have a working link, reducing the risk of Google penalizing you for using broken or poor quality links, which is possible when using an automated solution.

Ensure that you use descriptive tags. Remember Google is constantly crawling the internet and websites to identify the leaders in each field. With descriptive tags you are able to help direct the search engine to your website, get them to rank your page and then this will help you slowly work your way up the rankings moving forward.

Another SEO strategy that should be used by all companies is to use local keywords. The local SEO algorithm was introduced in 2015 and has made some waves with companies who don’t quite understand it or what it involves. As you can imagine, Google want to make their user’s experience enjoyable and easy which means that they have to come up with ideas that will benefit their users on a daily basis. One of these is to include local in searches, this enables users to find products or services within their local area that bit easier.

With local SEO you will need to ensure your details and area is clearly identified on every page of your website, only having this on your contact page isn’t going to benefit you any more. Further you will want to register and confirm subscription with Google + and you will want to submit to as many internet directories as possible to ensure search engines will notice you.

Only ever link to sites that have authority. The best way to do this is to a general search online for what you want your link to be about. Choose the top or top few websites that the search engine directly links to. Often you will find a site, such as “Wikipedia” which is considered an authoritative site due to the valuable information and high quality content that they provide. This is a great website to link to.

B2B marketing is another SEO strategy you are going to want to adopt if you want to achieve online success. While most of your search engine optimization efforts are focusing on your individual customers, you will probably benefit even more if you had companies purchasing or using your services in volume. B2B marketing does vary slightly, so it’s worthwhile getting an internet marketing specialist agency to assist you with this to ensure you enjoy proven results and a good return on your investment moving forward.

Finally, your SEO campaign must include social media. Social media is a booming industry with thousands of people logging into their social media accounts every hour around the world. With social media you can interact with your clients, you can post updates on your latest products and services and you can improve your brand visibility online.

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their online goals, offering years of knowledge and experience combined with proven results that are white hat and ethical.


Top SEO Consultant Services

Search Engine Optimization (SEO) can be defined as the process used to optimize the search engine ranking of a website by designing or modifying the web page. The search engine results are concerned with specific key phrases or keywords, which are used by online users for searching information web on leading search engines like Google, Yahoo, Bing etc. Most of the website owners strive to achieve the top search engine ranking by adopting SEO services whereas, some others do at their own. There are pros and cons of both the approaches.

In this Article, we will discuss about the advantages and disadvantages of SEO perform at own level versus acquiring SEO services consultants. When we consider SEO consultation services, the question that strikes in mind is, did SEO services accomplish your aim to achieve higher search engine ranking. The foremost purpose of SEO is obtaining the desirable ranking in organic search engine results without paying for advertising. There is ‘N’ number of techniques used by SEO consultancy service providers to optimize websites and improve the SEO ranking.

Generally, achieving ranking on the first three pages of leading search engine results is highly desirable as most of the online users use to browse through the first three pages (maximum). The organic search engine ranking is the best way to that refers to basic non-sponsored results. It includes keyword usage, keyword analysis, link building, back linking and relevant content for readers. This free advertising is absolutely a worthy deal.

When you do it at your own instead hiring SEO services consultants, you save upfront cost to rank your website in search engine ranking. However, it requires some special skills and comprehensive knowledge of SEO. The lack of SEO expertise can break your business. The key advantage of professional SEO consultant service is that you avail the benefits of experts’ precise knowledge and experience though, it costs initially that include costs concerned to monitoring of SEO ranking and adjustments frequently require for SEO service strategies.

While hiring a SEO consultant company, it is important to clear few things such as

* What SEO strategies are used by professionals to enhance SEO ranking?

* What SEO services are included in your service package?

* Which search engine will be targeted by service provider?

* Did they provide you any specific SEO service or SEO results guaranty?

* How much experienced and skilled professionals are acquired by company?

* What would be the initial cost of services?

* What would be the cost of constant monitoring and maintaining the achieved ranking?

There are some common strategies used by SEO service providers like keyword research for identifying and optimizing the keywords and keyword phrases, develop keyword rich unique content, designing website with HTML tags and metatags and link building. Most of the SEO service providing companies don’t provide guaranty for a specific search engine ranking, but may ensure you to achieve certain results by improving website traffic, daily visits etc. It is essential to consider the expertise and experience of company in the industry.


Seo Services in India

In recent times, availing Seo Services has become a necessity. Every organization whether Big, Small or Medium sized are availing the services of Seo Company to target more number of probable customers. These organizations want a strong online presence of their offered services and products and they want it sooner then their competitors. The reason behind this urgency is also very evident and simple. In this article we are going to discuss about why the selection of quality Seo Company is so important.
Major part of the world population is accessing internet for host of purposes. But of these purpose, the need to gather more information holds the priority. Due to Internet, there has been a slow but consistent shift in the behavior of customers too. Now day’s customers before purchasing any services or products try to collect maximum available information about them. It is due to these they access Internet to search for the required information and also to find out which service or product provider is the best.
Expert Seo Services is the best Seo Company in India. We understand what works better to achieve the top spot with desired keywords. We work in ethical yet effective way to get your website ranked with desired keywords. Though Google always keeps updating its search engine factors many websites get affected by those changes, But we provide a customized solution for each website to keep the ranking improved and possibly stable.
Normally it has been seen that the customer goes for only those organization whose online address holds the top search engine page ranking. So it is very must for every organization to remain at least on the first page of search engine page results to garner maximum befit of their online presence. But the most complicated situation comes before these organization when they have to select best Seo Company in India who can deliver them quality online advertising and marketing services.
Always keep in mind that no organization and individual will need any best Seo company India for strengthening their online presence. So always try to judge the Seo Company by the quality of the services they offer and price they charge.

Expert Seo Services help buyers to find your website so that you can achieve the highest sales potential. In other words, we increase the visibility of your website through organic searches and other means that makes your online presence felt in a better way.
We have worked for over 100+ websites and have help the majority of them achieve first page rankings with the desired specific keywords. We are providing the best Seo Services in Delhi. In other words, we increase the visibility of your website through organic searches and other means that makes your online presence felt in a better way.
Our Seo Services:
* Link Building
* Pay Per Click
* Search Engine Marketing
* Social Networking
* Other Seo Services:
( Directory Submission, Article Submission, SEO Content Writing, Top 10 Ranking Solution, Outsource SEO, SEO Consultancy,Press Release, Email Marketing, Banner Advertisement, Social Bookmarking, Blog Comments, Forum Submission etc.)
Expert Seo Services has been named the best Seo company in the Indian online marketing industry due to their history of achieved results, their customer references, and their performance in the evaluation and ranking service. Thousands of online companies have been considered for the monthly rankings whereas only the thirty best Seo companies are highlighted.
The search engine optimization services provided by Expert Seo Services focus on ensuring a strong analysis and careful planning are utilized to implement the best suited strategy for their customers based on their individual needs and requirements. Their Seo services feature a website analysis, technical preparation, and implementation of both off page and on page optimization practices with submission reports. They offer customized quotes and online marketing solutions along with package deals for companies which are looking for an expectation of what to expect or for those who wish to expand beyond the traditional online marketing experience.


Why Articles Are Not The Route To High Search Engine Rankings

SEO Route If you have any interest in getting high search engine rankings for your website (and who doesn’t) you’ve probably been sold the idea that writing and publishing your own articles will do it for you. Here’s why that’s not entirely true. Imagine the following scenario… You write an article around a keyword or keyphrase you want to rank well for. You submit that article to all the article submission sites and directories and ezines you can find. Your article gets published in hundreds of places. You now have hundreds of links pointing back to your main site… But your own site never shows up in the top ten results for that particular keyword or keyphrase. Instead you find that there are lots of other sites carrying your article that rank better than yours. You’ve completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase. Even worse… you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them.

 

So where did you go wrong? Your mistake lay in using your precious article – the keyword-rich content you toiled for hours to write – for entirely the wrong purpose. You failed to use the power of the medium of article publishing to give your site an unbeatable advantage over others. Here’s how to use your articles the right way to boost your search engine rankings. 1. Publish Unique Content On Your Website When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique content. In the eyes of search engines, those pages with higher Pagerank (and hence greater importance) than yours will now rank better than you for the keywords your article is optimized for. Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a UNIQUE, keyword-rich, well-optimized report or white paper on your website, and you’ll see dramatically different results. 2. Use Your Article As Spider Bait Think of your articles as simply the conduit that leads search engines to your website. Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course – your UNIQUE content. 3. Use Keyword-Rich Anchor Text In Your Resource Box Use your main keyword or keyphrase in the anchor text of the article resource box that contains a link pointing back to your unique content. This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and give your pages a powerful edge over other websites. Often this factor alone is sufficient to take your website to the top of the search results, especially with search engines like Google and MSN. The guidelines above include few of the steps you need to take to get high rankings for the keywords of your choice.


Understanding Pay For Performance SEO

Search engine optimization importance and benefits cannot be ignored. This is one of the best tools you can use to improve your online presence, increase traffic and boost your conversion rates. There are so many SEO firms now offering the optimization services and they all use different approaches and strategies to gain trust and confidence in their clients. Pay for performance is among the services you are likely to get from your SEO provider.

What it is

This is basically an SEO solution that lets you pay for services delivered only when you have seen results. It takes a very confident SEO firm or company to offer such a service because it only means that the company is sure of the search engine optimization quality it is about to offer you. Such a company will leave nothing to chance to fetch you your desired results so that you can happily pay for the services when there is delivery of expected or good results. Using pay for performance SEO services is able to get high sales because the best marketing strategies are put to use. You simply will be paying for results and your provider will use the best approaches and strategies to get nothing short of the best.

The benefits

SEO pay for performance somehow guarantees you good results and if you fail to get what you have been promised then you do not have to pay for services that added no value to your brand. It is therefore an SEO solution that can save you money on services that do not yield the expected results.

This SEO approach improves your performance because your service provider does regular reviews on your website just to see how the marketing strategy is working out and what can be done to make changes to how it is performing. The regular reviewing saves too much wastage of time and money on a strategy that is not working as expected in the market.

You enjoy flexible pricing structure when you choose pay for performance kind of optimization. Most SEO firms have not hidden costs and put the costs on a fixed monthly structure. You can also enjoy a number of extra features such as updates and upgrades at no extra cost, making the approach more affordable for you.

The risks

Most SEO companies offering this kind of a solution do it on a contract basis. This means that you might end up being tied down to the provider for the given period before you can move to any other SEO service you want. The contract period varies from one provider to another, so always check so you can choose a firm with a reasonable contract.

Whereas you are allowed to choose keywords that should be used before the start of the service, it might not be possible for the keywords to be changed once the contract begins. You only can make changes when the campaign is complete, meaning starting over in another contract to use different keywords that might work better.


Beyond Search Engines

Some webmasters report that search engines account for 75% or more of their total website traffic. However, it’s important not to become too dependent on search engines for new business. Achieving a top listing from a major search engine is becoming more and more difficult over time. The competition for top spots is intense and it’s getting harder every day to get listed at all. Also more and more search engines are moving to a pay-per-click model, and paying for top listings may not be in your budget.

The major search engine companies tend to be secretive about the details of their ranking process, so you have to rely on trial and error when optimizing your site to get a higher ranking. Also, search engines change their algorithms every now and then, and when they do you might find your Web pages bumped down to a lower position. To keep up with the latest search engine ranking procedures you’ll either need to spend considerable time on it yourself or pay for the services of an SEO specialist.

While search engines can be a great source of targeted traffic, the visitors they send are not always your best prospects. True, the traffic is targeted in the sense that the visitor has actively searched for keywords which your site is relevant to, but that searcher is also viewing (and presumably visiting) the links of some of your closest competitors who also appear in the search results. In other words, they’re “shopping around”, and your site is a contender but not the only choice. In contrast, someone who visits your website after reading your article, seeing your ad in a respected ezine, or being referred by a friend is interested in your site in particular.

For all of these reasons, your marketing plan should not rely too heavily on search engine placement. You should never become too dependent on any one source of website traffic, and search engine rankings are particularly vulnerable to sudden changes. Being bumped from the first page of results to the second, or going from the second page to the third, can mean a significant drop in traffic. You should diversify your marketing efforts and use a variety of promotional techniques to bring visitors to your site rather than putting all your time and effort into getting a search engine listing.

Here are ten other ways you can promote your online business:

1) Get your articles published in ezines and on websites. Find high quality ezines and websites that offer plenty of useful and relevant content that would appeal to your target market (but which are not your direct competitors). Contact the publisher or webmaster and offer free reprint rights to an article you’ve written which would be a good fit for their readers or site visitors. They get extra content and you get new leads – it’s a win-win situation.

2) Exchange links with other webmasters. Go to your favorite search engine and search for other quality websites with content related to the theme of your site. Then contact the webmaster and offer swap links – you link to their site from a resource page on your website and in exchange they link to yours. You’ll both benefit from the extra traffic, plus you’ll be adding useful content to your site.

3) Participate in banner ad and link exchanges. Swap banner or text link ads with other webmasters who share your market. You could join a banner exchange network or just arrange swaps on your own, but either way make sure your banner will be displayed to a targeted audience (those most likely to be interested in your product or service).

4) Practice viral marketing. Encourage your site visitors and existing customers to tell their friends and colleagues about your business. Make it easy for them to email a recommendation by providing a link on your site and in your ezine that will fill in the URL and other information in a form which they can personalize and send.

5) Run ezine ads. Place your ad in an ezine that appeals to your potential customers. If your budget allows consider sponsoring a whole issue; you get several ads throughout a single issue, which increases the impact of your sales message.

6) Place print ads. Run a series of classified ads in your local newspaper or business publications. Also, seek out special interest publications and trade journals of interest to your potential customers – the cost is usually reasonable and you’ll reach a highly targeted market.

7) Give away logoware. Print your URL and logo on t-shirts, baseball caps, coffee mugs, mouse pads, keychains, pens, or other promotional giveaways. Include them with catalogs, slip them into order shipments, and give them away at public events.

8) Try mobile marketing. Have you ever thought about how much time you spend on the road? Putting your URL on a car window decal or on an ad panel in a bus or taxi reaches a broad audience for very little money. Put a decal or magnetic sign on your own car and ask your friends and family members to put your Web decal on their cars, too.

9) Distribute flyers and handouts. A flyer can usually be printed up and distributed for pennies. Just have a simple one page sheet printed up with a description of your business and your website URL and other contact information. Hand them out at a shopping center or supermarket or during a fair or special events, or pay a flyer distribution company to deliver them door-to-door for you.

10) Do a postcard mailing. Get some postcards printed up with a screenshot of your website’s home page or photograph of your place of business on the front and a description of your business and website URL on the back. Bulk mail them yourself or pay to have them included in a “card pack” mailer that goes out in your community.

Search engines are clearly too important to ignore, but don’t overlook the many other possibilities for driving traffic to your site. Even if you succeed in getting your website listed and ranking well, don’t depend on search engines alone to bring you new customers. And if you’ve tried repeatedly to get indexed by major search engines only to find your site rejected or ignored, don’t despair – you do have other options. Don’t be afraid to try something new and different. Experiment with new marketing methods and track your results to find out which methods work best for you.