Monthly Archives: November 2017

The Other Side of the Search God's Abracadabra!

Thousands of servers …billions of web pages…. the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet…from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let’s attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair …and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.

Primarily, what you need to digest is the fact that search engines fall short of Mandrake’s magic mechanism! They simply don’t create URLs out of thin air but instead send their spiders crawling across those sites that have rendered prayers (and expensive offerings!) to them for consideration. Even when sites like Google claim to have a massive 3 billion web pages in its database, a large portion of the web nation is invisible to these spiders. To think they are simply ignorant of the Invisible Web. This invisible web holds that content, normal search engines can’t index because the information on many web sites is in databases that are only searchable within that site. Sites like www.imdb.com – The Internet Movie Database , www.incywincy.com – IncyWincy, the invisible web search engine and www.completeplanet.com – The Complete Planet that cover this area are perhaps the only way you can access content from that portion of the Internet, invisible to the search gods. Here, you don’t perform a direct content search but search for the resources that may access the content. (Meaning – be sure to set aside considerable time for digging.)

None of the search engines indexes everything on the Web (I mean none). Tried research literature on popular search engines? AltaVista to Yahoo, will list thousands of sources on education, human resource development, etc. etc. but mostly from magazines, newspapers, and various organizations’ own Web pages, rather than from research journals and dissertations- the main sources of research literature. That’s because most of the journals and dissertations are not yet available publicly on the Web. Thought they’ll get you all that’s hosted on the web? Think again.

The Web is huge and growing exponentially. Simple searches, using a single word or phrase, will often yield thousands of “hits”, most of which will be irrelevant. A layman going in for a piece of info to the internet has to deal with a more severe issue – too much information! And if you don’t learn how to control the information overload from these websites, returned by a search result, roll out the red carpet for some frustration. A very common problem results from sites that have a lot of pages with similar content. For e.g., if a discussion thread (in a forum) goes on for a hundred posts there will be a hundred pages all with similar titles, each containing a wee bit of information. Now instead of just one link, all hundred of those darn pages will crop up your search result, crowding out other relevant site. Regardless of all the sophistication technology has brought in, many well thought-out search phrases produce list after list of irrelevant web pages. The typical search still requires sifting through dirt to find the gold. If you are not specific enough, you may get too many irrelevant hits.

As said, these search engines do not actually search the web directly but their centralized server instead. And unless this database is updated continually to index modified, moved, deleted or renamed documents, you will land yourself amidst broken links and stale copies of web pages. So if they inadequately handle dynamic web pages whose content changes frequently, chances are for the information they reference to quickly go out-of-date. After they wage their never ending war with over-zealous promoters (spamdexers rather), where do they have time to keep their databases current and their search algorithms tuned? No surprise if a perfectly worthwhile site may go unlisted!

Similarly, many of the Web search engines are undergoing rapid development and are not well documented. You will have only an approximate idea of how they are working, and unknown shortcomings may cause them to miss desired information. Not to mention, amongst the first class information, the web also houses false, misleading, deceptive and dressed up information actually produced by charlatans. The Web itself is unstable and tomorrow they may not find you the site they found you today. Well if you could predict them, they would not be god!…would they?! The syntax (word order and punctuation) for various types of complex searches varies some from search engine to search engine, and small errors in the syntax can seriously compromise the search. For instance, try the same phrase search on different search engines and you’ll know what I mean. Novices… read this line – using search engines does involve a learning curve. Many beginning Internet users, because of these disadvantages, become discouraged and frustrated.

Like a journalist put it, “Not showing favoritism to its business clients is certainly a rare virtue in these times.” Search engines have increasingly turned to two significant revenue streams. Paid placement: In addition to the main editorial-driven search results, the search engines display a second — and sometimes third — listing that’s usually commercial in nature. The more you pay, the higher you’ll appear in the search results. Paid inclusion: An advertiser or content partner pays the search engine to crawl its site and include the results in the main editorial listing. So?…more likely to be in the hit list but then again – no guarantees. Of course those refusing to favor certain devotees are industry leaders like Google that publishes paid listings, but clearly marks them as ‘Sponsored Links.’

The possibility of these ‘for-profit’ search gods (which haven’t yet made much profit) for taking fees to skew their searches, can’t be ruled out. But as a searcher, the hit list you are provided with by the engine should obviously rank in the order of relevancy and interest. Search command languages can often be complex and confusing and the ranking algorithm is unique to each god based on the number of occurrences of the search phrase in a page, if it appears in the page title, or in a heading, or the URL itself, or the meta tag etc. or on a weighted average of a number of these relevance scores. E.g. Google (www.google.com) uses its patented PageRank TM and ranks the importance of search results by examining the links that lead to a specific site. The more links that lead to a site, the higher the site is ranked. Pop on popularity!

Alta Vista, HotBot, Lycos, Infoseek and MSN Search use keyword indexes – fast access to millions of documents. The lack of an index structure and poor accuracy of the size of the WWW, will not make searching any easier. Large number of sites indexed. Keyword searching can be difficult to get right.
In reality, however, the prevalence of a certain keyword is not always in proportion to the relevance of a page. Take this example. A search on sari – the national costume of India –in a popular search engine, returned among it’s top sites, the following links:

?www.scri.sari.ac.uk/- of the Scottish Crop research Institute

?www.ubudsari.com/ -a health resort in Indonesia

?www.sari-energy.org/ – The South Asia Regional Initiative for Energy Cooperation and Development

Pretty useful sites for someone very much interested in knowing how to drape or the tradition of the sari?! (Well, no prayer goes unanswered…whether you like the answer or not!) By using keywords to determine how each page will be ranked in search results and not simply counting the number of instances of a word on a page, search engines are attempting to make the rankings better by assigning more weight to things like titles, subheadings, and so on.
Now, unless you have a clear idea of what you’re looking for, it may be difficult or impossible to use a keyword search, especially if the vocabulary of the subject is unfamiliar. Similarly, the concept based search of Excite (instead of individual words, the words that you enter into a search are grouped and attempted to determine the meaning) is a difficult task and yields inconsistent results.

Besides who reviews or evaluates these sites for quality or authority? They are simply compiled by a computer program. These active search engines rely on computerized retrieval mechanisms called “spiders”, “crawlers”, or “robots”, to visit Web sites, on a regular basis and retrieve relevant keywords to index and store in a searchable database. And from this huge database yields often unmanageable and comprehensive results….results whose relevance is determined by their computers. The irrelevant sites (high percentage of noise, as it’s called), questionable ranking mechanisms and poor quality control may be the result of less human involvement to weed out junk. Thought human intervention would solve all probes….read on.

From the very first search engine – Yahoo to about.com, Snap.com, Magellan, NetGuide, Go Network, LookSmart, NBCi [http://nbci.msnbc.com/nbci.asp] and Starting Point, all subject directories index and review documents under categories – making them more manageable. Unlike active search engines, these passive or human-selected search engines like don’t roam the web directly and are human controlled, relying on individual submissions. Perhaps the easiest to use in town, but the indexing structure these search engines cover only a small portion of the actual number of WWW sites and thus is certainly not your bet if you intend specific, narrow or complex topics.

Subject designations may be arbitrary, confusing or wrong. A search looks for matches only in the descriptions submitted. Never contains full text of the web they link to – you can only search what you see titles, descriptions, subject categories, etc. Human-labor intensive process limits database currency, size, rate of growth and timeliness. You may have to branch through the categories repeatedly before arriving at the right page. They may be several months behind the times because of the need for human organization. Try looking for some obscure topic….chances for the people that maintain the directory to have excluded those pages. Obviously, machines can blindly count keywords but they can’t make common-sense judgement as humans can. But then why does human-edited directories respond with all this junk?!

And here’s about those meta search engines. A comprehensive search on the entire WWW using The Big Hub, Dogpile, Highway61, Internet Sleuth or Savvysearch , covering as many documents as possible may sound as good an idea as a one stop shopping.Meta search engines do not create their own databases. They rely on existing active and passive search engine indexes to retrieve search results. And the very fact that they access multiple keyword indexes reduces their response time. It sure does save your time by searching several search engines at once but at the expense of redundant, unwanted and overwhelming results….much more – important misses. The default search mode differs from search site to search site, so the same search is not always appropriate in different search engine software. The quality and size of the databases vary widely.

Weighted Search Engines like Ask Jeeves and RagingSearch allows the user to type queries in plain English without advanced searching knowledge, again at the expense of inaccurate and undetailed searching. Review or Ranking Sources like Argus Clearinghouse (www.clearinghouse.net),
eBlast (eblast.com) and Librarian’s Index to the Internet (lii.org). They evaluate website quality from sources they find or accept submissions from but cover a minimal number of sites.

As a webmaster, your site registration with the biggest billboards in Times Square can get you closer to bingo! for the searcher. Those who didn’t even know you existed before are in your living room in New York time!

Your URL registration is a no-brainer, considering the generation of flocking traffic to your site. Certainly a quick and inexpensive method, yet is only a component of the overall marketing strategy that in itself offers no guarantees, no instant results and demands continued effort for the webmaster. Commerce rules the web. Like how a notable Internet caveman put it, “Web publishers also find dealing with search engines to be a frustrating pursuit. Everybody wants their pages to be easy for the world to find, but getting your site listed can be tough. Search sites may take a long time to list your site, may never list it at all, and may drop it after a few months for no reason. If you resubmit often, as it is very tempting to do, you may even be branded a spamdexer and barred from a search site. And as for trying to get a good ranking, forget it! You have to keep up with all the arcane and ever-changing rules of a dozen different search engines, and adjust the keywords on your pages just so…all the while fighting against the very plausible theory that in fact none of this stuff matters, and the search sites assign rankings at random or by whim.

“To make the best use of Web search engines–to find what you need and avoid an avalanche of irrelevant hits– pick search engines that are well suited to your needs. And lest you’d want to cry “Ye immortal gods! where in the world are we?”, spend a few hours becoming moderately proficient with each. Each works somewhat differently, most importantly in respect to how you broaden or narrow a search.

Finding the appropriate search engine for your particular information need, can be frustrating. To effectively use these search engines, it is important to understand what they are, how they work, and how they differ. For e.g. while using a meta search engine, remember that each engine has its own methods of displaying and ranking results. Remember, search strategies affect the results. If the user is unaware of basic search strategies, results may be spotty.

Quoting Charlie Morris (the former editor of The Web developer’s journal) – “Search engines and directories survive, and indeed flourish, because they’re all we’ve got. If you want to use the wealth of information that is the Web, you’ve got to be able to find what you want, and search engines and directories are the only way to do that. Getting good search results is a matter of chance. Depending on what you’re searching for, you may get a meaty list of good resources, or you may get page after page of irrelevant drivel. By laboriously refining your search, and using several different search engines and directories (and especially by using appropriate specialty directories), you can usually find what you need in the end.”

Search engines are very useful, no doubt. Right from getting a quick view of a topic to finding expert contact info…verily certain issues lie in their lap. Now the very reason we bother about these search engines so much is because they’re all we’ve got! Though there sure is a lot of room for improvement, the hour’s need is to not get caught in the middle of the road. By simply understanding what, how and where to seek, you’d spare yourself the fate of chanting that old Jewish proverb “If God lived on earth, people would break his windows.”

Happy searching!


Get Affordable SEO Packages From SEO Services India

‘Search engine optimization’, popular as SEO, has become the most talked about term in online marketing. Millions of websites on the World Wide Web are making use of the different SEO techniques to take over the international markets. Companies having their online presence in the Internet use the SEO techniques to make their websites rank higher in the search engine result pages (SERP). SEO is a technical job. It is not the cup of tea for everybody. There are SEO specialists who work for increasing the site’s visibility. These SEO specialists work in SEO companies providing their best of services to their clients. There are many companies that provide SEO services. However, when choosing your SEO Company, always go for the one that offers affordable SEO packages suiting your budget.

Different companies offer different kinds of packages. The packages in fact come with lots of different options to suit any site. However, the companies that provide time based packages appear to be very popular. These packages provide certain level of activities and even tell how many man hours the specialist will spend for providing those services. So, whatever is the rank of your website, whether it is high in the competition or very low, these affordable SEO packages can be of great help to drive in traffic to your website within a short time.

It could be 20 hours per month or 30, 60, 120 or 240 hours per month. During that time that SEO specialist will be involved in various kinds of tasks such as analyzing competitor websites, analyzing the website of the client for locating any improvements, finding out SEO strategies and tips and many other things so that the site’s visibility gets increased within the promised time frame.

When you buy one of the most affordable SEO packages, which costs around $150 you would have a SEO specialist to look after your website for 20 hours a month and during this time he will carry a lot of activities. The SEO professional will work for a month and then check the ranking in the search engines. If the website ranking improves every month, it is a proof of progress. For achieving this, all that the SEO professional needs to do is off page and on page optimization work.

The on page optimization work includes web pages optimization; header tags optimization; creation of Google analytics, webmaster account, multimedia elements, dynamic URLs, browser compatibility test and many other activities. While doing off page optimization, the SEO specialist would do search engine submissions, directory submissions, blog posting, article creation and submission, wiki entries, software submissions and many more. All these works are provided by the SEO services in their affordable SEO packages. So, if you want to increase the sales of your company by driving in more traffic to your website, definitely opt for the affordable SEO packages offered by the top-notch SEO companies India.


Revisiting Some of the Search Engine Optimization Techniques

Search Engine Optimization is such a volatile field, that today’s methods become obsolete tomorrow. Well, if you have been in the field of search optimization for long, you will find that some of these techniques are already widely known and popular. Here’s revisiting some of the most effective techniques that will help you climb up the rankings ladder to reach the top!

Keyword groups
Having a list of keywords is easy to work with. But grouping them into categories makes your analytics easier. It helps you analyze and strategize your next approach for ranking better. What keywords have kind of stabilized and what keywords under which categories need to be worked on. You can compare your campaigns, the content around those keywords etc. if you categorize them correctly.

Content groups
Grouping content can help you analyze what your audience like and what you need to work on. You can also help decide on what type of content you need to improve and what type of content you need to market with better strategies. It is advisable to group keywords and their related content together. This will greatly ease your analytics. Separate other content such as text, images and videos too.

Analyze top keyword activity
The best approach to track activity is to track the keyword that has positively changed in rankings and analyze its associated content. It’s important to track these changes for a period of time and then understand what worked and what failed. You can also observe the keyword groups that declined in rankings and compare what went wrong. You get enough data at hand to check where you need to improve and what you need to include in the next campaign.

Understand competitor keywords
Keeping an eye on your competitors is always a good idea! This includes not only watching out for their keywords and their associated rankings, but also to keep a track of the associated content that helps them outrank you! Make sure that you include these techniques in your next content creation plans.

Social signals
While checking your social media signals, make sure you check customer feedback, customer interactions and respond to them promptly. Well, that does not end there. You need to keep a track of competitor social signals and their interactions too! If it’s working out for them and not for you, check what they do differently! This does not meant that you copy their techniques, you need to observe all this only to understand your place and improve your techniques.

Refurbish old content
Old content that followed old rules is still sitting on some of the pages of your website? Well, it’s time to re-fresh it! Include new content which suits your latest search marketing strategies!

Search engine rankings require constant work. The process is slow and you will never see instant results. Hence once you begin, there is no end to it – be patient and you will see results!


How to Get the Best Deal on Your SEO Project

SEO Project If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself. Or perhaps, after exhaustive research, you decided that your time is better spent in your area of expertise. If that’s the case, I have some good news for you. There is such a thing as affordable search engine optimization. In fact, when you know what to look for, it can be a real bargain. Step One – 3 Simple Questions: The first step is estimating some target market information. Just ask a few simple questions and write down the answers that you come up with. You’ll need this information later: 1. How many people do you think are looking for what you offer? 2. What keywords are they using in search engine searches? 3. Which keywords are the most popular to meet your needs? Step Two – Verify: Now that you have your initial estimates, let’s validate the information. Visit Overture.com’s Advertiser Center and try their Search Term Suggestion Tool located at: http://www.content.overture.com/d/USm/ac/index.jhtml Type in any term that you think is close to what your potential visitors are looking for. You will see how many searches were performed, on the Overture search system, for the previous month. TIP – Use a general search term to start with. Now you have the single most important advantage when dealing with any trained business professional – you are informed! Step Three – Make it Happen: Now that you have this great information, you want to see it implemented. This is the best part. I recommend a visit to SEO Partner. SEO Partner (www.SEOPartner.com) really lives up to its slogan “search engine optimization on your terms”. They have assembled an enormous talent pool of SEO developers, who actually compete to work on your project. It does not cost you anything to post your optimization projects. To operate the service, they accept a small commission from the SEO developers (which is only a fraction of what developers would normally spend on marketing efforts alone). Finally, there’s one of my favorite features. SEO Partner protects you from those less scrupulous SEO ‘experts’ you read about more and more with their protective escrow payment system. Step Four – Track Your Progress: Finally, once you have your campaign underway, you really need to track your progress. There are some great tools available for that purpose. Here are links to some of the better products that I have worked with: www.webposition.com www.axandra.com www.searchenginecommando.com There are a lot of products out there – all at varying costs. I recommend you visit your favorite search engine and look for ‘seo tools’ and see what you get for a response. Then I would definitely test each one’s demo version thoroughly before investing in any one of them. A good tool is worth the investment but there are so many great options out there that it’s best to shop around and try before you buy. I wish you the best of luck in your campaign!


SEO Benefits in Singapore

SEO SERVICES IN SINGAPORE
In Singapore, SEO companies provide efficient SEO services for your Internet business. The SEO is the process of internet marketing. It creates, promotes and supports the business on the web. The companies that offer SEO perform marketing enquiry, make and keep Internet resources, design and implement web solutions, deliver design services, and consulting for any business.
The SEO agencies are engaged to create a highly operative personal or corporate website proficient of providing your business not only success, but also significant revenue. Basically the main task of the SEO companies is to create top 10 rankings of a website on Google.
Search Engine Optimization or SEO is the simple act of confirming a website can be found in search engines for those words and catchphrases that are related to what the website is proposing. You can also say that it’s basically quality control for websites
In Singapore the SEO companies provide the following SEO services
* Whether the website is unique or not. They analyze the websites and measure how sound the website is presently optimized.
* The SEO companies usually research the competitors and determine available possible traffic
* The SEO services through well-organized and expert marketing tactics help their clients to attain long-standing success on keyword settlements that will bring the traffic and customers to the website.
White Hat SEO Service
A good SEO service always put the website the rank of number one or two on the major search engines. For maintain the top rank, the SEO companies perform link building, social media marketing, content writing, blogging etc. these services are included in white hat SEO services. Through white hat SEO, the website becomes more SEO friendly and enjoys top 10 ranking.
Accurate Onsite SEO In Singapore
It involves adjusting the website code, content, design, meta-tags, HTML tags, meta-files, the keyword compactness and keywords prevalence, etc.
Track SEO
The companies perform on diverse SEO stages and activities until they succeed in reaching FIRST ranks for the website with a Google Analytics account to track placements, keywords, and traffic and visitors doings.
Rank Reporting
The SEO companies perform various SEO tasks to bring the website on the top ten lists. The report of every task is sent to the customer to confirm the rank of the website on different search engines.
Some of the other services that are included in the SEO services in Singapore include
Email Marketing
Email marketing is one of the most popular methods of online marketing in which promotional emails are sent to the customers. In this type of marketing a Singapore based subscriber list is set up having valid customer and business emails. The email marketing helps in creating good with the customers.
Pay Per Click Advertising
PPC marketing is a very effective way to target potential customers to the website and increase the traffic. It requires some capital as you have to pay your visitor when they will click your ad. If it is done properly, you can enjoy an increased ROI with lower costs