Monthly Archives: October 2017

A SEO Checklist

Search engine optimization is on every webmaster’s mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free – that’s hard to beat. The key to high search engine rankings is structuring your website correctly, including plenty of content that is relevant to your keywords, and making sure your website is spider-friendly. You can use this checklist to make sure all of your Web pages can be found, indexed and ranked correctly:

Your website is themed. Your site deals with an identifiable theme which is obvious from the text on the home page and reinforced by all the other pages on your site. In other words, all the individual Web pages relate to each other and deal with various aspects of some central theme. The text on your home page should state clearly what that theme is and what your website is about, and the other pages should reinforce that.

Your Web pages have enough high quality, relevant content. Spiders come to your website looking for content. If a page doesn’t have much content, or the content doesn’t appear closely related to the page’s title and your website’s theme, the page probably won’t be indexed or if it is indexed it won’t rank well. Search engines love quality content and lots of it – content is what Web searchers are looking for and search engines try to provide.

Your website’s navigational structure is relatively flat. You don’t want important pages to be too “deep” within your website, meaning it takes several clicks to get there from the home page. Search engines typically index the home page first, then gradually index other pages on a site over time. Many spiders are programmed to only go three layers deep – if some of your important content is buried deeper than that, it may never be found and indexed at all.

You’ve created a unique “Title” tag for each page. The title is one of the most important aspects of any Web page from an SEO standpoint, especially for Google (which is the most important search engine to optimize for). Don’t use a generic title for all your pages, use the keywords your targeting for that page and keep it brief but descriptive.

You use the “Description” meta tag. Contains a highly descriptive sentence about the content and purpose of your page, and contains your most important keyword phrase early in the sentence. Not all of the search engines will display this “canned” description when they list the page in search results, but many of them will, so it’s worth getting it right.

You use the “Keywords” meta tag. As with the meta tag description, not every search engine will use the keywords meta tag. But some will use it and none will penalize you for having it. Also, having a short list of the keywords you’re targeting will help you write appropriate content for each page. The keyword tage should contain your targeted keyword phrase and common variations, common misspellings and related terms. Make sure your keywords relate closely to the page content and tie into the overall theme of your site.

Your keywords are included in the visible page content, preferably high up on the page. You have to achieve a balance here – you want to include keyword phrases (and variations) a number of times within your text, but not so many times that you appear to be guilty of “keyword stuffing”. The trick is to work the keywords into the text so that it reads as naturally as possible for your site visitors. Remember, you can incorporate keywords into any Web page element that is potentially viewable by site visitors – header text, link text and titles, table captions, the “Alt” attribute of the image tag, the “title” attribute of the link tag, etc.

Every page of your website can be reached by search engine spiders. This is critical – if your pages can’t be found, they can’t be indexed and included in search results, let alone rank well. Search engines use spiders to explore your website and index the pages, so every page must be accessible by following text links. If pages require a password to view, are generated by a script in response to a query, or have a long and complicated URL, spiders may not be able to read them. You need to have simple text links to the pages you want indexed.

You’ve included a site map. Unless your site is very small, it’s a good idea to create a site map with text links that you link to the site map from your home page. In addition to a link, include descriptive text for containing the relevant keywords for each page.

You link to your most important pages from other pages on your site. Internal links help determine page rank since they show which pages of your site are most important. The more links you have to have to a page, relative to other pages on your site, the more importance search engines will assign to it.

You use keywords in your link text. When you create a text link to another page on your site, use that page’s targeted keywords as the text for the link (inside the anchor tags that create the link). Make it as descriptive as possible. For example, a link that says “Premium Customized Widgets” is much better than one that says simply “Product Page”, and indicates to search engine spiders what that linked page is about.

Your site doesn’t use frames. If possible, don’t use frames on any page you want to get indexed by search engines. If you feel you simply must use frames for a page, then also make use of the “noframes” HTML tags to provide alternative text that spiders can read (and make that text descriptive rather than just a notice that “This site uses frames etc. etc.”).

You don’t use automatic page redirects. Don’t make any pages automatically redirect the visitor to another page (the exception is a page you’ve deleted for good – in which case you should use a “301 redirect”, a permanent redirect which is acceptable to search engines).

Your important content is in plain text and not contained in images. Search engine spiders can’t “read” content in JPEG, GIF, or PNG files. If you really feel that using an image rather than text is crucial to your design, at least put the same text in the image’s “Alt” tag (or in the “title” tag if you’re using the image as a hyperlink).

Your important content is not contained in Flash files. Flash is a wonderful technology, but unfortunately spiders don’t have the required “plugin” to view Flash files. As a result, Flash content is mostly inaccessible to search engine spiders. Some can find and follow hyperlinks within the Flash file, but unless those links lead to pages with readable HTML content this won’t help you much. Don’t create all-Flash pages for any content you want to get indexed – instead, put that content in the HTML portion of the page.

Links and keywords are not hidden inside JavaScript code. If your links use JavaScript to direct the user to the appropriate page (for instance, a drop-down list) or important content is contained within JavaScript code (when it’s displayed dynamically using DHTML, for instance) search engine spiders won’t be able to “see” it. You can, however, use the “noscript” HTML tags to provide an alternative that can be read by spiders.

You’ve optimized every important page of your website individually. Don’t stop at your home page. Take the trouble to optimize any page which has a reasonable chance of being indexed by the major search engines, targeting appropriate keywords for each. If you face a lot of competition it may be nearly impossible to get a top ranking for your home page, but you can still get a lot of search engine traffic to your site from other pages which are focused on very specific keyword phrases.

You didn’t duplicate content. Each page of your site should have unique content that distinguishes it from every other page on your site. Duplicating content or having pages that are only slightly different might be seen as “search engine spamming” (trying to manipulate search engine results).

You provide linking instructions for those who want to link to your site. Somewhere on your site state your policies about other people linking to your site and provide the wording you’d like them to use in their link. You want to encourage other people to link to your site, preferably using link text and a description that reflect the keywords for that page. For their convenience provide the ready-made HTML code for the link – not everyone will use it, but most often they will use your preferred text as a courtesy as long as it is truly descriptive of your site and doesn’t contain “marketing hype”.

You provide linking instructions for those who want to link to your site. Somewhere on your site state your policies about other people linking to your site and provide the wording you’d like them to use in their link. You want to encourage other people to link to your site, preferably using link text and a description that reflect the keywords for that page. For their convenience provide the ready-made HTML code for the link – not everyone will use it, but many will use your preferred text as a courtesy as long as it doesn’t contain “marketing hype”.

Important hyperlinks are plain text links and not image links or image maps. Text links are better from an SEO standpoint than image links, as spiders can’t read text from an image file. If you feel you really must use a graphic as a link, at least include a text description which (including the relevant keywords) by using the “title” attribute of the link tag.

Your website is free of coding errors and broken links. HTML coding errors and non-working links can keep search engine spiders from correctly reading and indexing your pages. For that reason, it’s a good idea to use a Web page validation utility to check your HTML code to make sure it’s error-free.


6 SEO Tips to Improve Your Internal Links Structure

It is a challenge to tie visitors to almost every page of a website. Some SEO tips can prove to be useful in improving one’s inside links and achieving this. Another huge challenge for a present-day digital marketer and website owner is to keep one’s target visitors as long as possible on his website and guide them subtly to the desired end point of the conversion chain which is a call-to-action.

The lower the average time on a webpage and the higher the bounce rate, the lower is the conversion rate. A website owner needs to think about the best SEO tools he can use for improving the vital scores for these SEO variables, thus making people stay longer and explore deeper into his website. Some highlighted hyperlinks present in the body of web pages can direct a visitor to other vital pages where relevant and additional information can be found. This can lead the visitor to sign up for the website owner’s service, purchase his product, leave contact information, or subscribe for newsletters. All this is called internal links structure or map in SEO.

6 SEO Tips to Improve Your Internal Links Structure:

The 6 best SEO tips for strengthening one’s internal link structure are:

1. Ensure that the internal links are not blocked or broken by the Robots.txt file. The Landing Page SEO report of the Web CEO SEO Analysis tool can be used for free for checking the accessibility of one’s inside links.

2. Any Flash, Java. Iframes, or other plug-ins should be strictly avoided while building the internal link structure or map.

3. The more authoritative landing pages should be tied or associated with the less authoritative ones. It is almost an impossible mission to rank for numerous targeted terms within a single page, irrespective of whether it is a top landing page or the home page. It is wiser to map targeted keywords on other internal relevant landing pages. SEO tools and SEO software should be widely used.

4. The anchor texts of the internal links should be made sufficiently diverse. It is extremely vital to make the content theme-focused and user-friendly with the top SEO tools and the best SEO software. The Internal Links Optimization tool can be used for free for effectively optimizing the anchor texts of the inside links in the best possible way.

5. The page speed score for the landing pages where the most crucial inside links are shown should be improved. A site taking more than 3 seconds to 6 seconds to load causes a poor user experience. Effective page speed optimization is essential.

6. An impressive mobile user experience should be orchestrated on the landing pages. The inside links should be made easy-to-click and thumb-friendly without zooming. With the official addition of mobile friendliness to the ranking algorithm of Google, a website must be well optimized for mobile in order to maintain high rankings. One must check his landing pages for any mobile optimization issue or concern whatsoever.


Significance of SEO Services

SEO services stands for Search Engine Optimization and serves as an important tool in the internet marketing. It gives a unique look to your website and makes it popular not only among the search engines, but also among the visitors. Furthermore, SEO services can raise your website above your competitors. They include several methods and techniques that are really important to make your website outstanding and more popular.

The SEO experts ensure their clients that the money refund will be done as it is not a guaranteed thing that their website will be ranked with the top search engines. Moreover, SEO companies have certain strategies which will allow their client to pay to the major search engines, like Google and Yahoo, for monthly maintenance of the website. One thing should be kept in mind that no Search Engine Optimization company can ensure that your website will get the first page in the top ranking search engine results, like Google and yahoo. However they assure their clients that their money will not be wasted even if their website does not get the first page in the top ranking search engine results.

An SEO company allows your site to remain competitive in the online market by assuring you that your site has the best SEO internet marketing. All you have to do is to do a transition in your own business.
It is a guaranteed thing that you will remain competitive in the online business if you will stick to SEO experts as you will have all you need to ensure business success like localized product sales, business improvements, high quality online generation etc.

Apart from developing and popularizing your webpage, SEO companies have other responsibilities as well, for example modification of keywords, blogging, maintenance of the site etc. Only a professional SEO company will know how to satisfy their clients.

SEO companies are result oriented and the most authenticate method for online business to hit the worldwide market and to have an outstanding online reputation. They will help you to develop SEO marketing strategies if your business is lacking in them. Social media optimization is also included in professional SEO services which improve the visibility of websites on various social media networks, like Twitter, Facebook, etc.

In the this competitive world proper online presence is very important which can be attained through SEO services. This will enhance your business to great heights as well as bring you higher returns on investment. With the help of SEO experts you will achieve effective search engine marketing which can enhance your conversion rates and bring more and more customers to your website.


Fast Growing SEO Services

SEO is a process which is designed in order to increase the visibility of any website. As everything is available online, a tough competition has grown between the existing and the upcoming websites. Thus, it becomes essential to optimise the website that gains it visibility in the first few pages of any search engine. SEO services are useful for this purpose and have been very effective. These services have been referred world wide for providing the clients with best results.

These services are considered as an internet marketing strategy that enhances the business prospects. The SEO companies make it work as per the demand of the customers. Various search engines such as Google, Yahoo and MSN display thousands of links of numerous companies. In order to maintain the ranking of companies at the top in various search engines, SEO services optimise the search results over the web. The SEO experts take into consideration how a search engine works and what people search for the maximum. Thereafter, they optimise the ranking of the particular link on a web-page, which results in the frequent clicking of that link on the search engine.

Types of search that are mainly targeted by Search Engine Optimization are image search, industry-specific search, video search, local search and academic search. The search terms that are typed over any search engine are coded by this service. These are optimised in such a way that it displays a particular website at the top when the keyword gets clicked. Thus, SEO services are helpful in generating revenue at optimal cost level through its pay-per-click technique.

As SEO is a set of activities aimed for increasing the visibility of websites, it includes various processes. Some of these are organic search engine optimization, website content writing and optimization and pay per click management on Google analytics. Companies looking for internet advertising rely heavily on the SEO services. Though it is also considered as a promotion technique, SEO services India aim to increase the number of back-links or inbound links. This service consists of organic search engine optimization, reciprocal and one-way link building, search engine submissions, website content writing and many more.

This online marketing service has been in operation since the late 90’s and has been very much active in the global IT scenario. SEO services India has been flooded with a number of SEO companies which work day and night as per the demand. As there are many advantages associated with availing this service, many business companies in the country are dependent on the SEO services India for their business prospects.

Owing to the advantages of SEO services India such as the increased visibility of the website and increased return on investment, these are highly recommended. A custom approach has also been provided by SEO companies in their service in order to achieve desired results. Thus, the creation of a website is not enough to make it popular, it requires a special online marketing strategy and SEO is best suited for this.


SEO Strategies Everyone Should Be Using

In order to achieve success online, it is imperative that you adopt a good SEO campaign, focusing on SEO strategies that provide proven results and outstanding results. With changes in trends and algorithms taking place throughout the year in terms of your search engine optimization, hiring a professional company to assist you may be the best way to ensure you achieve success moving forward.

One of the most effective SEO strategies currently being used by companies throughout the world is link building. There are software programmes that can help you build links for your site, but these can be ineffective in terms of increasing your ranking in search results. It is best to choose a company that provides manual link building techniques. This way they can ensure the site is authoritative and that they have a working link, reducing the risk of Google penalizing you for using broken or poor quality links, which is possible when using an automated solution.

Ensure that you use descriptive tags. Remember Google is constantly crawling the internet and websites to identify the leaders in each field. With descriptive tags you are able to help direct the search engine to your website, get them to rank your page and then this will help you slowly work your way up the rankings moving forward.

Another SEO strategy that should be used by all companies is to use local keywords. The local SEO algorithm was introduced in 2015 and has made some waves with companies who don’t quite understand it or what it involves. As you can imagine, Google want to make their user’s experience enjoyable and easy which means that they have to come up with ideas that will benefit their users on a daily basis. One of these is to include local in searches, this enables users to find products or services within their local area that bit easier.

With local SEO you will need to ensure your details and area is clearly identified on every page of your website, only having this on your contact page isn’t going to benefit you any more. Further you will want to register and confirm subscription with Google + and you will want to submit to as many internet directories as possible to ensure search engines will notice you.

Only ever link to sites that have authority. The best way to do this is to a general search online for what you want your link to be about. Choose the top or top few websites that the search engine directly links to. Often you will find a site, such as “Wikipedia” which is considered an authoritative site due to the valuable information and high quality content that they provide. This is a great website to link to.

B2B marketing is another SEO strategy you are going to want to adopt if you want to achieve online success. While most of your search engine optimization efforts are focusing on your individual customers, you will probably benefit even more if you had companies purchasing or using your services in volume. B2B marketing does vary slightly, so it’s worthwhile getting an internet marketing specialist agency to assist you with this to ensure you enjoy proven results and a good return on your investment moving forward.

Finally, your SEO campaign must include social media. Social media is a booming industry with thousands of people logging into their social media accounts every hour around the world. With social media you can interact with your clients, you can post updates on your latest products and services and you can improve your brand visibility online.

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their online goals, offering years of knowledge and experience combined with proven results that are white hat and ethical.