INTRODUCTION
Search Engine Optimization encompasses a wide range of techniques to enhance the visibility of a website among the search engines, majorly targeted at Google, as a part of Digital Marketing. This is one of the vastly availed techniques from digital marketing companies integrated into the business strategies to facilitate better results and online success.
TYPES OF SEO:
Search Engine Optimization can be categorized in two different ways. The first categorization is based on the type of Search Engine Optimization whether it is done off-page or on-page. The classification is simple:
On Page SEO
Off Page SEO
ON PAGE AND OFF PAGE SEO
As the names themselves indicate, the first one On Page SEO deals with the kinds of SEO techniques which are applied for and in the website. This technique again has a number of techniques like website structural optimization, on page content optimization etc.
You can now easily guess what Off Page SEO means. It deals with the application of techniques that would enhance the page rank and visibility of a website among the search engines off the site. Some techniques like keyword research process which are later used in Ad campaigns, planning of campaigns and execution are part of this off page optimization.
WHITE HAT AND BLACK HAT SEO:
SEO techniques classified on the basis of ethical protocols of the search engines like Google are White Hat and Black Hat SEOs.
White Hat SEO comprises of the techniques which follow the guidelines and protocols suggested by the search engines like Google. This method not only focuses on following the guidelines, but it aims at providing what an average user looks for in a website rather than just concentrating in entering the good books of a search engine. White Hat SEO, though a slow-yielding process, is always the best and genuine process of optimizing a website.
On the other hand, Black Hat SEO is a collection of unethical or simply search engine unapproved techniques that are used by some in order to facilitate fast achievement of reputation and page rank. These techniques are always risky as there is a high chance of the search engines penalizing the website for using them. With the new Google algorithms like hummingbird and penguin, the Black Hat SEO techniques have become more vulnerable and websites could easily be penalized.
THE MAJOR SEO TECHNIQUES:
The following are the variety of SEO techniques that would enhance site visibility, increase the page rankings and bring a website to the top.
oWebsite structure optimization techniques
oKeyword Research Process
oOn Page Content Optimization
oPlanning of Campaigns and Execution
It is essential that every SEO service mentioned above must be implemented by an SEO company effectively to achieve success in optimizing the website both on and off the page.

One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.

Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.

Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.

Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.

Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or -optimize- a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).

Its less expensive costs is one of its many strengths, another popular strength of SEO compared to other Internet Marketing technique is that it can also increase a website’s authority in its own market through its many techniques.

One popular technique of SEO is link bait. A link bait, according to many seo Philippines experts, is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. This technique is not only very effective in SEO, but also effective in increasing a website’s popularity other than SEO.

Weaknesses of SEO
There are, however, a number of weaknesses that many seo Philippines experts have experienced in using SEO. Although very powerful, SEO can only go as far as to increase the volume of traffic coming from search engines and other popular sources. Sales and conversion usually depends on how well the website is built. Without a convincing web design, SEO won’t be as effective as it should be in Internet Marketing.

Even though, Google is making new changes to its SEO algorithms, backlinks continue to play a major role when it comes to ranking high on any search engine. The more the number of good backlinks you have, the better would be the chances of your site making to the top of the search results. There are different types of backlinks and you would require a combination of all of them in order to rank high.

If you have hundreds of links from low-quality sites, you cannot expect to get the result that would be received from just 20 High PR Backlinks. When you get backlinks from websites having higher pagerank, it means that because Google sees those sites as important, it would also give higher value to your website.

Another important point about backlinks is that you must get only Relevant Backlinks to your site. They must be from the very same niche as your business. For example, if you have a website that promotes sports products, you are not going to benefit from backlinks that come from a website dedicated to finance. However, websites focused on tennis, boxing, golf and rugby can help you generate more Relevant Backlinks to your site.

Another strategy that pays while building backlinks is to get .EDU & .GOV Backlinks. The simple point is that a single -.edu- backlinks can be worth more than half a dozen -.com- backlinks. Backlinks from -.gov- sites are also equally important, but it can be difficult to get them. Google and other search engines give more importance to these sites because they are considered sites with authority and higher pagerank.

Even though Forum Profile Backlinks are not new, they are increasingly becoming important from an optimization point of view. Since Google, Yahoo and Bing consider forum sites to be sites with authority, your links on your profile page and in the forum posts would be viewed as high quality backlinks. In addition to increasing your Google PageRank, these links can also increase your Alexa Ranking.

Search Engine Optimisation Services generally generally known as Search engine optimization services are a mix of various on page and off page activities performed using a specific site to attract target visitors and increase traffic on the webpage. SEO services include different types of activities performed by e-marketing computer and experts experts. Link building services including in links and back links making are very important along the way of creation reputable image of a web-based business.

In terms of search optimization services, you will find different opinions and comments by experts that may lead a novice web based business persona to state and confusion of desperate. Such confusions is often resolved easily by understanding the whole process of web optimization in a simple way being the whole process is used inside of a simple procedure consisting on building links services, directory submission services and article writing and submission services that further can be extended to social book marking, blog writing and submission, press release making and submission.

Many experts are in the opinion that search optimization services must be used and applied carefully as non-professional Search Optimization Services may lead your website status in reverse order countless google search protocols are really strict on implementation and quality of industry standards. Advisable way of SEO would be to implement gradually in well-planned manner. Only single spell of link-building services, directory submission services or article submission services cannot lead the targeted website to desired success level; only a well managed search optimization campaign bring desired business results. By using on the net sources for the benefit of business website is the name of Search Engine Ranking Optimization Services where experts evaluate the nature of your respective business and choose useful methods of optimization for the website.

Synchronizing the entire process of SEO with targeted website can take month or so as search engine listings crawl websites after certain intervals which can change from few weeks to several months in several cases. When it comes to the unification and synchronizing, different engines like google have different parameters and requirements for websites being added to their database. If SEO services provider fails to streamline all efforts successfully or ignores any parameters required for the site, expected results of SEO services will not show up. For quality search Search marketing services you should pick a company with vision and proper experience in the neighborhood of search and its particular related aspects.

If you want more information, you can head over to search engine optimization service and you’ll discover more details.