The first step in plunging into an online business is to get into e-commerce or social media. After that to be more optimal needs to be encouraged again through digital marketing.
But digital marketing here is not just exist in the Facebook wall by updating the status and merchandise. But further than that.
According to Bambang Supriogo, Executive Vice President of Telkomsel Area Sumatra, with digital marketing there is always an opportunity to make a difference. Many things can be done here. For example about how to make a product, segment, to offer a price to the customer.
“So digital marketing is an effort to promote the brand or band by utilizing digital media that can reach consumers on time, personally and relevant,” he explained as a guest speaker at a seminar titled Empowerment Digital Marketing for SMEs at Hotel Aryaduta, Palembang, Friday (22 / 6/2016) evening.
“Because it is personal, so do not worry exposed also when you want to buy things that are personal, more secure,” said Bambang.
He then provides a formula that can be used online business actors to more intense digital marketing campaign. First is the visual storytellling. Examples such as Instagram, where the photos posted can be packed to be more interesting and have a story with many meanings.
“But here is needed skill for product photo to make it more interesting because photo can tell with a thousand meaning,” continued Bambang.
Second, social media. Well, for this point many are misguided. Where often memborbardir social networking pages like Facebook with unnecessary posts. This can actually make our friends upset because it is considered spam (junk messages).
Indeed social media can be used for marketing and sales, but not with a reasonable quantity, not too far.
Third is by optimizing search engine optimization (SEO). This is to further simplify the prospective customers when looking to find a product that searches on search engines like Google.
The next consideration is in terms of e-commerce medium that can also be used for online business actors. Where many online marketplace services are now also equipped with secure and reliable electronic payment systems. So much easier.
Bambang himself saw the implementation of digital marketing is such a necessity for online business actors. Where cost effective is the main factor. Then the efficiency because it can be done from anywhere and the results are real time.
Here, the seller and buyer can also build a more intense relationship. The reason, one of the tips of successful sales people is an intense relationship. In short, the seller knew exactly what the buyer was.
“The seller is also more likely to know the exact demographics of his customers, his other preferences, shapes and models he wants, and all sorts of things.This is the advantage of digital marketing,” Bambang continued.
Added, in the digital marketing world itself there is the term SMAC Social, Mobile, Analytic, and Cloud. Where this should also be understood by online business actors.
Brief description of the SMAC is, the seller should be able to take advantage of social media, which not only post merchandise by blindly but also can establish interaction here.
Interaction and management of online business then can also be done through mobile devices. Cloud can be an option to store data from customers ranging from customer habits and other sundries. Where the data can be analyzed again to be a valuable input for the seller in determining the business strategy.